The ultimate Australian Sales calendar: Updated for 2025
It's a spendy time of year.
Long weekends, holidays, and back to school can all leave a hole in our back pockets, no matter how carefully we've budgeted throughout the year.
So we've created this Australian shopping sales guide to give you a heads-up on some upcoming dates to help you organise your finances.
It's a sales shopping calendar you can hold onto to remind yourself there's always another sale around the corner.
After all, the more money you save in the present, the more money you could use to invest in your future.
Jump to:
- Amazon Prime Day: 7-8 October 2025
- Click Frenzy: 11 November 2025
- Singles Day: 11 November 2025
- Black Friday: 28 November 2025
- Cyber Monday: 1 December 2025
- Boxing Day Sales: From 26 December 2025
- Afterpay Day: March 2026
Amazon Prime Day
What is Amazon Prime Day?
Amazon Prime is Amazon's subscription service that offers its members discounted shipping, access to streaming, and other benefits. Each year, Amazon holds Prime Day, which is when it discounts products to its Prime members.
When is Amazon Prime Day in 2025?
Amazon Prime Big Deals Day will be held from 7-8 October 2025.
Click Frenzy
What is Click Frenzy?
More than 10 million Aussies have spent more than $1 billion in Click Frenzy sales since 2012, according to the organisation.
It was founded as Australia's answer to the Black Friday and Cyber Monday sales.
The organisation recruits retail partners to run special, limited-time-only deals it advertises through its website.
As a celebration of Australian online retail, it tends to showcase Australian brands.
When is Click Frenzy in 2025?
Click Frenzy kicks off at 7:00pm on Tuesday, 12 November 2025, and runs for three days.
Found a Click Frenzy bargain?
Consider using the money you save as a boost to your investment.
Singles' Day
Put your hands up!
What is Singles' Day?
Singles' Day has its roots in China where it's celebrated by single people who treat themselves to gifts and presents.
It's celebrated on 11 November because the date looks like four single people standing beside one another: 11/11.
Singles' Day began in 1993 as an anti-Valentine's Day celebration.
Singles' Day has become one of the biggest shopping days in the world.
When is Singles' Day?
Singles' Day is celebrated yearly on 11 November.
We love the idea of celebrating self-love and independence. But while you're there, why not consider giving yourself the gift of investing in your future self, too?
Black Friday
The sale to rule them all.
What is Black Friday?
Black Friday has a few different origin stories, but one thing's for sure: it's been synonymous with limited-time sales bargains since at least the 1950s.
The sales are held online and in-store.
Australians joined the party in the early 2010s when online shopping rose in prominence.
Black Friday has become one of the best times to shop sales in Australia, for both shoppers and retailers.
When is Black Friday in Australia?
Black Friday is celebrated the day after Thanksgiving in the United States, which itself is celebrated each year on the fourth Thursday of November.
In 2025, Black Friday falls on 28 November.
Cyber Monday
Shopping on work time.
What is Cyber Monday?
In 2005, the American National Retail Federation realised that sales got a bump on the Monday after Thanksgiving, because people were making the most of their more-reliable work internet to shop the sales.
Retailers leant into it and now Cyber Monday is a fast-follow from Black Friday each year.
According to Investopedia, Cyber Monday is actually a bigger online shopping day than Black Friday is, partially because retailers offer online-only deals that day.
Cyber Monday has become a major online sales event in Australia, too.
When is Cyber Monday?
Cyber Monday is celebrated the Monday after Thanksgiving.
This year, Cyber Monday will be held on 1 December 2025.
Keep in mind, as shopping online has grown easier and more reliable, investing online has, too.
Boxing Day sales
Some people watch for wickets at the cricket, others watch for bargains.
What is the Boxing Day sale?
The Boxing Day sales have been around in Australia since at least the 1980s, when people would line up outside department stores and push each other over when the doors opened, running for the best deals.
These days, the Boxing Day sales happen online as well as in-store.
Boxing Day remains one of Australia's biggest shopping sale events, with many holiday shopping deals continuing into the new year.
How long do the Boxing Day sales last?
The Boxing Day sales typically last for at least a couple of days, and goods may be marked down further through the new year period. Your best bet is to do your research and consider shopping to a list, so you don't let FOMO or a limited-time deal influence you into buying something you don't really want.
It's the same with investing, too. Having a plan can be a great start.
Afterpay Day
Bargain now, pay later.
What is Afterpay Day?
The first Afterpay Day took place in 2017 as a one day sale. By 2025, it had become a twice yearly multi-day sale for Afterpay customers and merchants.
When is Afterpay Day?
The next Afterpay day will be held in March 2026.
Savvy sales shopping tips
Heading out for the sales? If you're shopping online sales in Australia, here are some ways to spend a little time to save a lot of money.
1. Do your own research
Looking for something specific? Compare prices across retailers, and read the reviews for both the product and the retailer. It's only a bargain if you actually receive it.
2. Make a plan and check it twice
Create a shopping list and budget. Shopping without a plan could make you more susceptible to impulse buys. Case in point: ever come away from the middle aisle at Aldi with something baffling?
3. Have a plan for the money you'll save
You only really save money if you actually save the money. Read up on mental accounting and other savings tricks that can help you make the most of any bargains you find.
Key Takeaways:
✓ Major sales happen year-round - there's always another opportunity around the corner.
✓ Do your research and plan ahead to spot genuine bargains.
✓ Remember: saving money on a purchase only counts if you actually save the money.
✓ Each sale is a chance to think about your future wealth, not just your current wants.
